Know what's in your customers' mind.
With experience as company to sharpen insights.
There's no denying the power of customer insights for the growth of a business. With the complexity of business increasing, companies need a systematic and sustained approach to generating customer insights and make them as essential inputs into strategy and decision-making.
Sometimes, customer data is screaming to be morphed into insights and sometimes, one what one needs is a special lens to search for the insights and make sense of them. A high quality customer insights program is a result of intense audit of the key factors required for business success.
Knowience looks at data as a means to an end rather than an end in itself and, hence, approach a problem similar to how a marketing professional would. This is the key difference in Knowience's approach - to not think like a traditional researcher who is looking for data. We look for insights that support informed decision making.
Knowience Consulting is engage with its clients for the following forms of research
- Face-to-face interviews
- Online research
Knowience Consulting is a company that is passionate about online research and has been using its intricate knowledge of more than 10 years of working in the Internet space to generate new insights online on customer behavior and needs.
Knowience Consulting brings the following competencies in the online research process.
- Customised branded survey landing page
- Survey creation and online programming
- Survey distribution / deployment
- Online data collection
- Customised branded survey end page
- Data interpretation
- Report preparation and presentation
Telecom is perhaps one of the most vibrant industry sectors across the world. What makes it dynamic is its continuing mass appeal blended with the slew of innovation that dots the sector. Knowience Consulting has been working with the telecom sector ever since its inception and has gathered substantial skills in probing behavior of a mobile consumer.
In today's complex and highly competitive healthcare market, pharmaceutical companies are required to be on top of perceptions of the stakeholders in the eco-system viz., specialists, general physicians, pharmacists and their own medical representatives. Knowience uses a mix of data collection methodologies (face-to-face interviews, telephonic interviews and online research) in this sector.
The healthcare research has its own share of complexities - for example, the wide geographical spread of demographic segments and the relative lack of accessibility to the Key Opinion Leaders. Knowience Consulting brings in dedicated account management to deliver a high quality output.
Knowience works with trusted alliance partners for conducting pharma related research in any part of India.
Without a doubt, Information Technology is the new backbone of the world economy and with new innovations / technologies hitting the market with astounding regularity, the need to keep pace with the changing attitudes and behavior cannot be overemphasized.
Information Technology companies constantly want to know more about how its key constituents perceive a new technology or a new product, to get critical insights into new product design or marketing strategy. It goes without saying that to be able to design technology research, one needs to thoroughly understand the dynamics of technology marketing.
Knowience Consulting's IT research practice is backed by more than 11 years' experience of hands-on technology marketing.
Functional research competencies
Key customer insight is the starting point and the crux of a marketing initiative. Whether it is to know about customer satisfaction, a product feedback or a brand perception, a well-articulated marketing research program helps in delivering an insightful brief to the marketing and communications team.
Team Knowience Consulting has worked on several projects involving brand, marketing and sales like :
- Customer Satisfaction Survey
- Brand Salience Study
- Brand Perception Tracking
- New product development
- Need Gap Analysis
- Pre-event planning
- Post-event evaluation
As the knowledge economy has grown around the world over the years, the importance of the knowledge worker has grown too. Given the importance given to people management, it becomes imperative to engage in a conversation with the employees on a continuous basis. It is no longer just about talking to the employees but also listening to them.
Team Knowience Consulting has the experience of working on employee insights projects like
- Employee Satisfaction Survey
- Employee issue / grievance tracking
- Post hire audit
- Exit Interviews
- Employer preference among jobseekers
- Training need analysis
- Training program evaluation
One of the recent key programs in corporates is the Green Initiative of sending annual reports by email, thus saving the world reams of paper. The public companies are also known to send paper forms to shareholders asking for feedback on shareholder services. As part of the Green Initiative, now even the feedback system can go online.
Knowience Consulting brings in the right expertise to project manage
- Investor Satisfaction Survey
- Vendor Perception Survey