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It’s no secret that the biggest asset of an organization today is its people and every organization strives hard to gain the trust of the most talented workers. It’s here that a focused and concerted employer brand management strategy comes into play.
While the mother corporate brand has an influence on how a potential employee views a company, a significant level of perception of the company as a potential future employer is also driven by skillful management of the ’employer brand’ – by a deep understanding of the employee psyche, by nurturing a relationship and by shaping the way the company is seen by a potential employee.
We start by asking a simple question – do you have an employer brand? And if yes, what’sit called? You will agree that the Employer Brand does not have the same visibility as the other brands of the company.
Want 22 years of brand management experience to work for your brand? Allow Knowience to be your Employer Brand Manager.