Customer Insights Program

Know what’s in your customers’ mind.
With experience as company to sharpen insights.

There’s no denying the power of customer insights for the growth of a business. With the complexity of business increasing, companies need a systematic and sustained approach to generating customer insights and make them as essential inputs into strategy and decision-making.

Sometimes, customer data is screaming to be morphed into insights and sometimes, one what one needs is a special lens to search for the insights and make sense of them. A high quality customer insights program is a result of intense audit of the key factors required for business success.

Knowience looks at data as a means to an end rather than an end in itself and, hence, approach a problem similar to how a marketing professional would. This is the key difference in Knowience’s approach – to not think like a traditional researcher who is looking for data. We look for insights that support informed decision making.

Knowience Consulting is engage with its clients for the following forms of research

  • Face-to-face interviews
  • CATI
  • Online research


Knowience Consulting is a company that is passionate about online research and has been using its intricate knowledge of more than 10 years of working in the Internet space to generate new insights online on customer behavior and needs.

Knowience Consulting brings the following competencies in the online research process.

  • Customised branded survey landing page
  • Survey creation and online programming
  • Survey distribution / deployment
  • Online data collection
  • Customised branded survey end page
  • Data interpretation
  • Report preparation and presentation

Sectoral competencies

Functional research competencies