Services


Why tech start-ups should outsource marketing

One of the biggest positives one sees in the growth of India’s tech-knowledge economy is the rise in entrepreneurial intent among today’s professionals, in technology, mobile or Internet space. And typically, my observation has been that most of the technology based start-ups are started by entrepreneurs with technology skills as […]


Building a crack sales team in a tech / Internet start-up

When one interacts with the founders of technology / Internet start-ups during networking events, one topic that never ceases to generate interest is about “what should one’s sales strategy be and how to hire a crack sales team”. The reason why this is a hot topic for discussion is because […]


Why I haven’t bought grocery online yet

Over the last few months, I have come across several online grocery shops – through news (someone quitting a big company and starting an online grocery store, or someone getting funded etc.), flyers with newspapers or radio spots. The two prominent brands that come to mind are bigbasket.com and zopnow.com […]